What is the purpose of brand sites in a multi-market omnichannel environment? Electrolux Europe & Asia brand sites have quickly evolved from a basic online product catalog into a strategic consumer touchpoint that drives multiple key business areas - including D2C e-commerce. Electrolux has more than 100 live sites across multiple markets and  brands.

Twain Studios is Electrolux Europe + Asia's lead UX/UI agency. We design and optimize the user experience on all of Electrolux Group's brand and aftermarket sites. With a strong focus on  enabling a D2C transformation.

Our teams are deeply engaged and embedded in Electrolux product organization across both Europe and Asia. Together we are creating digital experiences to ensure a seamless and efficient consumer journey.